“The mass-market cleaning system wasn’t designed with our health in mind — it was designed for profit. And while profit will always drive that system, it doesn’t have to define your home. Crunchyverse exists to show how simple ingredients, healthier habits, and honest transparency can thrive in everyday life and shift your household toward a better default. My goal is to equip you with tools and resources so you can clean well, live well, and keep more of the profit in your pocket.”